X! (Simplified Version)

X! (the 24th letter of the basic modern Latin alphabet) can mean many things to many people! Romans used it to represent the number 10. In mathematics, X can be an independent variable as well as an indication that items need to be multiplied. We even use X’s to show affection as in “XOXO – kisses and hugs”. X’s can even be used for “the unknown” such as person X or place x. In X!, the single letter replaces the prefix “ex” in a delightful play on words. The show X! fosters a strong visual identity while supporting themes tied together through the creative use of the prefix!